Brevo, MailerLite, GetResponse, AWeber – Which One Should You Use?
In 2025, email marketing remains one of the most effective ways to build customer relationships, increase conversions, and grow your brand. But with so many platforms available, choosing the right one can feel overwhelming—especially for small businesses and solopreneurs.
To make things easier, we’ve compared four of the best email marketing tools in 2025: Brevo (formerly Sendinblue), MailerLite, GetResponse, and AWeber. Each platform offers powerful features, automation, and great deliverability rates—at prices that fit your budget.
1. Brevo (formerly Sendinblue)
🟢 Best For: All-in-one marketing suite on a budget
💰 Price: Free plan available, paid plans from $25/month
🌟 Why Marketers Love It:
Brevo is more than just email—it’s an all-in-one solution with SMS marketing, automation, CRM, and transactional emails. The platform is ideal for small to medium-sized businesses that want to combine email and SMS marketing under one dashboard.
Highlight Features:
✔️ Drag-and-drop editor
✔️ Advanced automation workflows
✔️ SMS & WhatsApp campaigns
✔️ Real-time analytics
2. MailerLite
🟢 Best For: Simplicity, affordability, and clean design
💰 Price: Free plan up to 1,000 subscribers; paid starts at $10/month
🌟 Why Marketers Love It:
MailerLite shines with its minimalist interface, ease of use, and robust features for the price. It’s perfect for bloggers, freelancers, and startups who want to run professional email campaigns without a steep learning curve.
Highlight Features:
✔️ Intuitive drag-and-drop editor
✔️ Landing pages & pop-ups
✔️ Automation & segmentation
✔️ A/B testing
3. GetResponse
🟢 Best For: Marketing automation & conversion tools
💰 Price: Starts at $19/month (free plan available with limited features)
🌟 Why Marketers Love It:
GetResponse goes beyond email marketing with features like webinars, sales funnels, and conversion-focused tools. It’s ideal for digital marketers and online course creators who want to manage leads and drive sales from one place.
Highlight Features:
✔️ AI-powered email generator
✔️ Webinar hosting
✔️ Conversion funnels
✔️ Marketing automation builder
4. AWeber
🟢 Best For: Small businesses & creators who value simplicity
💰 Price: Free plan for up to 500 subscribers; Pro starts at $20/month
🌟 Why Marketers Love It:
AWeber has been around for years and continues to evolve. Its ease of use, solid support, and reliable delivery make it a go-to for small businesses and content creators. Plus, its new AI tools make content creation faster.
Highlight Features:
✔️ Pre-built email templates
✔️ AI writing assistant
✔️ Subscriber tagging
✔️ Landing pages & sign-up forms
🤔 Which Email Tool is Right for You?
- Want a full marketing suite with SMS? Choose Brevo
- Prefer a simple, affordable platform? Go with MailerLite
- Looking to run webinars or sales funnels? Try GetResponse
- New to email marketing and need support? Start with AWeber
✨ Final Thoughts
Email marketing is still king in 2025—but only if you use the right tools. Whether you’re growing a list, launching a product, or nurturing leads, these four platforms offer everything you need to succeed.
Take advantage of free trials, explore features, and pick the one that fits your business best. The right choice today can drive real results tomorrow.
